Thrivata, a health and wellness concept created by Dr. Matt Kritz, PhD, empowers individuals to thrive by integrating science, confident daily habits, and performance-focused innovations. Anchored in "The Science of You," Thrivata combines personalized insights with practical tools to enhance readiness across mind, body, and energy dimensions.

Dr. Kritz is a seasoned human performance professional, coach, speaker, consultant, and thought leader, specializing in cultivating high-performance environments, cultures, and systems. He offers sustainable solutions tailored to diverse populations, from elite athletes and educational institutions to software platforms promoting salutogenesis. With extensive global experience, Dr. Kritz is equipped to help organizations and individuals achieve excellence on the world stage.